Best Copywriting Books

Scientific Advertising by Claude C. Hopkins

Breakthrough Advertising by Eugene Schwartz

Tested Advertising Methods by John Caples (1932 - latest ed 1998)

Making Ads Pay by John Caples (latest ed 2011)

The Boron Letters by Gary C. Halbert (June 2013)

How to Write a Good Advertisement by Victor Schwab

Advertising Secrets of the Written Word by Joe Sugarman (1998)

The Adweek Copywriting Handbook by Joseph Sugarman (2006)

Elements of Copywriting by Robery W. Bly (1997)

Confessions of An Advertising Man by David Ogilvy (2004)

Ogilvy on Advertising by David Ogilvy (1985)

My Life In Advertising by Claude Hopkins (1966)

Hey, Whipple, Squeeze This by Luke Sullivan (2008)

Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw (2009)

The Copy Book by Alastair Crompton (2000)

The Idea Writers by Terssa Iezzi (2010)

D&AD The Copy Book by D&AD (updated version coming July 2011)

Words That Sell, by Richard Bayan (2006)

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath (2007)

Influence, by Robert Cialdini (5th ed 2008)

Words That Work by Frank Luntz (updated 2008)

Tested Advertising Methods, by John Caples

How to Make Your Advertising Make Money, by John Caples

How to Write A Good Advertisement, by Victor O. Schwab

Reality in Advertising, by Rosser Reeves

Advertising Secrets of The Written Word, by Joe Sugarman

Commensense Direct & Digital Marketing, by Drayton Bird

Ca$hvertising, by Drew Eric Whitman

Breakthrough Advertising, by Eugene Schwartz

Shortcut Copywriting Course, by Scott Haines

Kickass Copywriting Secrets, by John Carlton

The Copywriter’s Handbook, by Robert Bly

Robert Collier Letter Book, by Robert Collier

The Boron Letters by Gary Halbert

Copy Hackers by Joanna Wiebe

Web Copy That Sells by Maria Veloso

The Advertising Concept Book by Pete Barry

Creative Advertising by Mario Pricken

Writing That Works by Kenneth Roman, Joel Raphaelson (recommended by Ogilvy)